In populous areas, print marketing can prove exceptionally beneficial as the campaign can reach plenty of people. A strategically placed poster made via high quality digital printing in Los Angeles for example, can be seen by literally hundreds of people in just one day. These people may be in search of the products or services featured in the poster, but are not looking specifically for it online.
Research has also indicated that large physical print ads, as opposed to those that people come across when browsing online, have a tendency to be more memorable, and are better recalled by individuals looking for whatever may have been featured in print.
http://www.mastercopyprint.com/digital-printing-los-angeles-still-reaches-many-local-customers/
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