Wednesday, July 30, 2014
"Planning a print ad campaign? Before you contact a Los Angeles digital printing company, your first order is to layout the particulars of your approach. Who is your target market? What is your niche? What differentiates the item you plan to market from those that are similar? Among the questions you need to answer though, one in particular stands out in terms of importance: How do you construct your message to attract potential buyers effectively? The answer: Have a Unique Selling Proposition. A Unique Selling Proposition (USP) is essentially the language of today’s sales environment, and it’s imperative that you have one if you want to attract more prospects to come and buy from you, instead. When using this language, you need to completely forget what you’re selling and focus on what your customers are looking for that would make them purchase your product over your competitors. To use a USP effectively, Entrepreneur.com offers these tips."
Monday, July 28, 2014
"Once you see these print ads for yourself, you’ll be assured of one glaring fact: Print is not dead, and it’s actually thriving in the digital age. These printed ads may even inspire you to launch your very own print ad campaign, and when you do, it’s imperative that you answer two critical questions: What are you hoping to accomplish with your print ads, and do you have the right Los Angeles printing company for the job? Perhaps you have a new product or service that has great sales potential. What better way to introduce your new offering to customers than a well-planned and well-executed print ad? A thorough analysis of the marketing demand can help you identify your goals. Meanwhile, doing some research into several Los Angeles printing services will help ensure that you get high-quality prints from only the best and most reliable printing company."