Saturday, October 24, 2015
The film industry is perhaps among the biggest users of posters when marketing their movies to their audience. Aside from crafting the perfect trailer to get people excited about a film, the visual collaterals, including the posters, have to be meticulously designed to have an impact. Thus, Los Angeles businesses that are aiming for greater exposure can learn a new lesson or two about designing the perfect layout for digital printing.
Wednesday, October 21, 2015
While a lot of Los Angeles businesses focus on online promotions, there’s still plenty of room to advertise your company in the “offline” world. Some of the more popular ways to do so are spreading posters and flyers, but the issue is that these options are rather light on the meat, so to speak. If you want to spread more information about your company in the real world, brochures are the way to go. Here are a few tips on making brochures that would get people’s attention.
Wednesday, September 16, 2015
Sticker advertising is considered as one of the most popular forms of advertising these days. Not only is it catchy, but it’s also a cost-effective way to create long-term impressions. Thanks to digital printing, sticker advertisements have become more customizable and more affordable than ever before. In particular, window clings are widely-used by Los Angeles stores at their points of purchase. These stickers are usually found on storefront windows, although they can also be used on grocery refrigerators, cars, mirrors, and just about any other surface. Window clings are in high demand—and for good reason. You can use them as display graphics, promote a new product arrivals, or even announce special discounts, deals, teaser campaigns and more. You can also come up with dozens of themes for holidays, seasons, characters etc.
Tuesday, September 15, 2015
Menus are extensions of a restaurant’s brand identity. Smart Los Angeles restaurant owners know better than to treat their menus as a mere list of dishes. If strategically designed, a restaurant menu can stimulate appetite, create a memorable impression and make the entire dining experience all the more delightful for the customer. Below are 5 menu design tips that can help drive profits for your restaurant: 1. Use the “sweet spot”. Customers unconsciously follow a specific eye pattern when reading a menu, according to Thrillist.com. On a 2-page menu for instance, they will first read slightly above the center of the right page. Then they will check out the first and last items on the list. The trick is to fill these spots with your best-selling (and profitable, of course) dishes to encourage a try.
Friday, August 14, 2015
A couple with unique tastes or interests will also want unique ideas for their wedding, meticulously picking out all the details and making sure each one will be a true representation of their love and their happiness. If you’re looking for unique ideas for your wedding, why not get inspiration from posters? Poster designs can be used in many ways, such as in wedding stationery, supplies, and decorations.
Thursday, August 13, 2015
Posters, flyers, and brochures are common advertising materials that small businesses start with for their local promotions. In a competitive market, these are essential tools to get one’s business recognized within the neighborhood and nearby communities. Before even printing your own advertising materials, you need to decide on your own logo that stands for your company. The logos of major brands like Google, Microsoft, Nike, and McDonald’s have become iconic and instantly recognizable. In planning logo design, one of the first elements to consider is color. Color, along with the image itself, can be a powerful tool to create a logo that “sticks” in consumers’ minds.
Friday, July 31, 2015
As much as it is important for business owners to get to know their customers, the same attention should also be given in learning the essential principles of poster-making for marketing. Recognized brands like Apple, McDonald’s, and Disney has successfully grasped the psychology behind the use of images in developing their marketing strategies, thereby earning them both fame and fortune in their respective industries. The science and art of digital printing, essentially, serves as the channel for businesses to connect their products and services to consumers.