Saturday, February 7, 2015
Different colors evoke different thoughts or responses from people, which is why selecting the colors for your print ads should be carefully deliberated. A recent study by the Ohio State University found that black and white images appealed much differently compared to colored print ads (where sneakers were the test subject). When shown the former, participants focused on the product’s functionality, while for the latter, they zeroed in on the product’s aesthetic design. You may gravitate to dramatic grayscale or monochrome ads if you’re marketing products with basic features that make them a standout in doing what they’re supposed to, such as jeans for comfort, watches as timeless durable accessories, or cars for heavy-duty use. Conversely, you accentuate the dyes, lines or curves, and the unique designs of your products. Either way, you utilize colors to get your message across to consumers.
Friday, February 6, 2015
Contrary to what a lot of people believe, traditional forms of marketing are still alive and well. While many companies have adapted digital advertising methods, embracing direct mail marketing remains an advantage. In fact, according to a Nielsen Company report published last year, consumers still turn to printing materials like brochures and catalogs to make buying decisions. This revelation was further corroborated by a survey conducted by the Association of Business Information and Media Companies (ABM). Based on the poll, the ABM reports that at least 45 percent of respondents depend on printed materials to get product information.