Friday, February 6, 2015
Quality Los Angeles Printing Services Turn Catalogs into Works of Art
Contrary to what a lot of people believe, traditional forms of marketing are still alive and well. While many companies have adapted digital advertising methods, embracing direct mail marketing remains an advantage. In fact, according to a Nielsen Company report published last year, consumers still turn to printing materials like brochures and catalogs to make buying decisions. This revelation was further corroborated by a survey conducted by the Association of Business Information and Media Companies (ABM). Based on the poll, the ABM reports that at least 45 percent of respondents depend on printed materials to get product information.