Sunday, January 11, 2015

Digital Printing in Los Angeles Beneficial for Advertising Campaigns

Alongside with the continuous advancements in technology, digital printing in Los Angeles has been successful at keeping pace with the upgrades in the printing industry. Digital printing companies, with their comprehensive printing services, improve the stationery items, particularly business cards, letterheads, and envelopes, of their clients (usually small to medium-sized businesses). The developments in the printing industry have been essential for publishing companies, and some of these improvements include the quality of print, colored printing, and speed. According to Melissa Serdinsky, Perseus Books Group’s digital operations and manufacturing VP, digital printing’s purpose before was solely “for extending the life of a title in the long tail, now titles are candidates for digital print at almost every stage after the initial lay down.”

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