Saturday, October 24, 2015
The film industry is perhaps among the biggest users of posters when marketing their movies to their audience. Aside from crafting the perfect trailer to get people excited about a film, the visual collaterals, including the posters, have to be meticulously designed to have an impact. Thus, Los Angeles businesses that are aiming for greater exposure can learn a new lesson or two about designing the perfect layout for digital printing.
Wednesday, October 21, 2015
While a lot of Los Angeles businesses focus on online promotions, there’s still plenty of room to advertise your company in the “offline” world. Some of the more popular ways to do so are spreading posters and flyers, but the issue is that these options are rather light on the meat, so to speak. If you want to spread more information about your company in the real world, brochures are the way to go. Here are a few tips on making brochures that would get people’s attention.
Wednesday, September 16, 2015
Sticker advertising is considered as one of the most popular forms of advertising these days. Not only is it catchy, but it’s also a cost-effective way to create long-term impressions. Thanks to digital printing, sticker advertisements have become more customizable and more affordable than ever before. In particular, window clings are widely-used by Los Angeles stores at their points of purchase. These stickers are usually found on storefront windows, although they can also be used on grocery refrigerators, cars, mirrors, and just about any other surface. Window clings are in high demand—and for good reason. You can use them as display graphics, promote a new product arrivals, or even announce special discounts, deals, teaser campaigns and more. You can also come up with dozens of themes for holidays, seasons, characters etc.
Tuesday, September 15, 2015
Menus are extensions of a restaurant’s brand identity. Smart Los Angeles restaurant owners know better than to treat their menus as a mere list of dishes. If strategically designed, a restaurant menu can stimulate appetite, create a memorable impression and make the entire dining experience all the more delightful for the customer. Below are 5 menu design tips that can help drive profits for your restaurant: 1. Use the “sweet spot”. Customers unconsciously follow a specific eye pattern when reading a menu, according to Thrillist.com. On a 2-page menu for instance, they will first read slightly above the center of the right page. Then they will check out the first and last items on the list. The trick is to fill these spots with your best-selling (and profitable, of course) dishes to encourage a try.
Friday, August 14, 2015
A couple with unique tastes or interests will also want unique ideas for their wedding, meticulously picking out all the details and making sure each one will be a true representation of their love and their happiness. If you’re looking for unique ideas for your wedding, why not get inspiration from posters? Poster designs can be used in many ways, such as in wedding stationery, supplies, and decorations.
Thursday, August 13, 2015
Posters, flyers, and brochures are common advertising materials that small businesses start with for their local promotions. In a competitive market, these are essential tools to get one’s business recognized within the neighborhood and nearby communities. Before even printing your own advertising materials, you need to decide on your own logo that stands for your company. The logos of major brands like Google, Microsoft, Nike, and McDonald’s have become iconic and instantly recognizable. In planning logo design, one of the first elements to consider is color. Color, along with the image itself, can be a powerful tool to create a logo that “sticks” in consumers’ minds.
Friday, July 31, 2015
As much as it is important for business owners to get to know their customers, the same attention should also be given in learning the essential principles of poster-making for marketing. Recognized brands like Apple, McDonald’s, and Disney has successfully grasped the psychology behind the use of images in developing their marketing strategies, thereby earning them both fame and fortune in their respective industries. The science and art of digital printing, essentially, serves as the channel for businesses to connect their products and services to consumers.
Thursday, July 30, 2015
How Magazine contributor and freelance creative professional Jeremy Flagg is no stranger to business cards. His line of work requires the use of business cards so he can complement his brand, though he endeavors to stay within the bounds of being “Green.” He once ordered 1,000 pieces of business cards, expecting them to last him at least a year or two, only to realize that much of his business cards will apparently be turned to waste. He started noticing a few problematic things with this batch of cards, such as information that doesn’t match with a specific business intent, or outdated contact details. As a solution, some suggested that he use stickers to cover inactive numbers, or even scratching things out entirely and ordering a new batch.
Wednesday, June 24, 2015
Nothing says summer like night after night of concerts, comedy gigs, and other events. Putting up posters is a great way to catch people’s attention and make them want to go see your show. The only problem is that your competitors are doing exactly the same thing. What you need to do is to make your poster stand out among the rest. Here are some Los Angeles digital printing ideas to help you design an awesome poster. Get Inspired Ideas don’t just fall out of trees. Before you start designing your poster, draw some inspiration from what you’re designing it for. If it’s for a band, listen to their music. If it’s a stage play, read the source material. This way, you’ll be able to capture the essence of the event and appeal more to the target audience.
Tuesday, June 23, 2015
What’s a great tool to keep your brand in front of people all year round? A calendar. Calendars are very effective marketing collaterals you can hand out to employees, customers, and business partners. Company calendars are considered a highly practical form of advertisement; aside from their longevity—“they don’t usually end up in drawers or waste baskets,” as Biz Filings would put it. And with the best Los Angeles printing services, people will be more than happy to have something useful to keep on their desk or walls. Moreover, this guarantees the company a full year of brand exposure.
Tuesday, May 5, 2015
When business owners in Los Angeles think of marketing, “bigger” is always top of mind. They aim for a bigger audience using bigger promotional materials. What can help achieve such a big goal better than huge banners and posters? Thanks to Los Angeles digital printing companies like Master Copy Print, large format printing has become a service within reach of companies in need of better marketing strategies. What is large format digital printing? Almost all types of promotional materials today, from flyers to brochures, are digitally printed. Very few are handcrafted for the simple reason that digital printing produces large volumes of high-quality prints in a short period. Large format printing, on the other hand, takes digital printing to another level. It involves printing to a size as large as 82 feet and may not involve paper.
Monday, May 4, 2015
Every successful business owner in Los Angeles knows the importance of making a good impression to clients. Not only does a good impression trigger long partnerships but it also builds a solid reputation that could establish a top brand. One of the many ways to impress clients is to maintain the use of high-quality promotional materials. Whether it is a brochure or a flyer you want to give your clients, it has to be printed using materials and equipment of the best quality. Concise and Readable You can make many types of promotional materials for your business, with brochures, flyers, and posters as the most common. In designing any of these materials, you have to pick phrases and graphics that would help convey your message easily and clearly. Use a readable font style and don’t overcrowd your material with content. Sufficient spacing between elements is crucial.
Friday, May 1, 2015
Places of worship are every bit a bastion for people getting in touch with their inner selves through faith. A quick check of the LA and Orange Counties in California reveals places of worship in hundreds of locations—churches, synagogues, or mosques. In some cases, promoting the location to other prospective worshippers or service attendees requires posting materials, like a banner, for additional leverage. In his article for SelfGrowth.com, Nishant Shah says a banner for a religious event or a place of worship needs ample creativity to achieve the desired effect on attendees. Banners help raise visibility for the place of worship, especially when they’re made by experts at digital printing in Los Angeles such as Master Copy Print.
Thursday, April 30, 2015
"Retail stores offering many products can make life easier for their customers by having a catalog printed, to inform the latter what they have in stock. A catalog with a unique appearance and clear details may even attract customers visually, prompting them to look up a product that’s beautifully illustrated in a catalog. Some people may question the rationale of having a printed catalog when it’s supposedly simpler to just browse an online store and pick the items you like. Improvements, an online product retailer, however, discovered that its printed catalogs sent by mail seemed to have a direct influence on its website traffic and online orders. It told Forbes contributing writer Lois Geller that the company notices a spike in online activity when the catalogs are delivered.
Thursday, March 12, 2015
Experienced graphic artists are very familiar with vector design since this type of image scale up easily and you can save it in small file sizes. By using vector programs, you will also be able to work faster since it doesn’t slow down your computer as much as trying to edit a thousand-pixel image with Photoshop. Choosing the style and size of font also takes a lot of consideration when it comes to large format printing. Kerning, a visual effect wherein letters look very close together when viewed from afar affecting its legibility, is usually an issue when creating posters and banners. To avoid this, use simple fonts and allow enough space between letters so the message does not get lost in the creative.
Tuesday, March 10, 2015
Six weeks before the party, you should already have a theme, guest list, date, and location. These are important as they will direct the decoration, food, party favors, and activities during the day. Once you’ve decided on the theme, it is time to design the invitations. Four weeks before the party, you should already have identified a printer from among the reliable Los Angeles printing services, and sent out the artwork design. Choosing the right printer is essential if you want to avoid getting stressed over design, quality, and deadline. An established digital printing company like Master Copy Print can be trusted to come up with invitations that would be faithful to your design. They can even create the design for you, and incorporate the details you want. They can also be relied on to meet agreed deadlines.
Saturday, February 7, 2015
Different colors evoke different thoughts or responses from people, which is why selecting the colors for your print ads should be carefully deliberated. A recent study by the Ohio State University found that black and white images appealed much differently compared to colored print ads (where sneakers were the test subject). When shown the former, participants focused on the product’s functionality, while for the latter, they zeroed in on the product’s aesthetic design. You may gravitate to dramatic grayscale or monochrome ads if you’re marketing products with basic features that make them a standout in doing what they’re supposed to, such as jeans for comfort, watches as timeless durable accessories, or cars for heavy-duty use. Conversely, you accentuate the dyes, lines or curves, and the unique designs of your products. Either way, you utilize colors to get your message across to consumers.
Friday, February 6, 2015
Contrary to what a lot of people believe, traditional forms of marketing are still alive and well. While many companies have adapted digital advertising methods, embracing direct mail marketing remains an advantage. In fact, according to a Nielsen Company report published last year, consumers still turn to printing materials like brochures and catalogs to make buying decisions. This revelation was further corroborated by a survey conducted by the Association of Business Information and Media Companies (ABM). Based on the poll, the ABM reports that at least 45 percent of respondents depend on printed materials to get product information.
Sunday, January 11, 2015
Alongside with the continuous advancements in technology, digital printing in Los Angeles has been successful at keeping pace with the upgrades in the printing industry. Digital printing companies, with their comprehensive printing services, improve the stationery items, particularly business cards, letterheads, and envelopes, of their clients (usually small to medium-sized businesses). The developments in the printing industry have been essential for publishing companies, and some of these improvements include the quality of print, colored printing, and speed. According to Melissa Serdinsky, Perseus Books Group’s digital operations and manufacturing VP, digital printing’s purpose before was solely “for extending the life of a title in the long tail, now titles are candidates for digital print at almost every stage after the initial lay down.”
Friday, January 9, 2015
A photograph is worth a thousand words, and what better way to immortalize a wondrous moment you had the good fortune to witness by capturing it on camera? For those who have a keen interest on photography, having your photographs printed with the help of leading Los Angeles printing services could help preserve the moments you were able to capture. Sadly, photography has become more of a subject of capitalism, and one blatant example of this is the recent purchase of a seemingly simple photograph of the Antelope Canyon in Arizona. Titled “Phantom” and taken by landscape photographer Peter Lik, the photograph was sold for a staggering $6.5 million, making it the most expensive photograph ever taken.