Wednesday, September 16, 2015
Sticker advertising is considered as one of the most popular forms of advertising these days. Not only is it catchy, but it’s also a cost-effective way to create long-term impressions. Thanks to digital printing, sticker advertisements have become more customizable and more affordable than ever before. In particular, window clings are widely-used by Los Angeles stores at their points of purchase. These stickers are usually found on storefront windows, although they can also be used on grocery refrigerators, cars, mirrors, and just about any other surface. Window clings are in high demand—and for good reason. You can use them as display graphics, promote a new product arrivals, or even announce special discounts, deals, teaser campaigns and more. You can also come up with dozens of themes for holidays, seasons, characters etc.
Tuesday, September 15, 2015
Menus are extensions of a restaurant’s brand identity. Smart Los Angeles restaurant owners know better than to treat their menus as a mere list of dishes. If strategically designed, a restaurant menu can stimulate appetite, create a memorable impression and make the entire dining experience all the more delightful for the customer. Below are 5 menu design tips that can help drive profits for your restaurant: 1. Use the “sweet spot”. Customers unconsciously follow a specific eye pattern when reading a menu, according to Thrillist.com. On a 2-page menu for instance, they will first read slightly above the center of the right page. Then they will check out the first and last items on the list. The trick is to fill these spots with your best-selling (and profitable, of course) dishes to encourage a try.