Friday, July 31, 2015

Digital Printing in Los Angeles: How to Produce Posters that Stand Out

As much as it is important for business owners to get to know their customers, the same attention should also be given in learning the essential principles of poster-making for marketing. Recognized brands like Apple, McDonald’s, and Disney has successfully grasped the psychology behind the use of images in developing their marketing strategies, thereby earning them both fame and fortune in their respective industries. The science and art of digital printing, essentially, serves as the channel for businesses to connect their products and services to consumers.

Thursday, July 30, 2015

Printing Traditional Business Cards: How Much Do You Really Need?

How Magazine contributor and freelance creative professional Jeremy Flagg is no stranger to business cards. His line of work requires the use of business cards so he can complement his brand, though he endeavors to stay within the bounds of being “Green.” He once ordered 1,000 pieces of business cards, expecting them to last him at least a year or two, only to realize that much of his business cards will apparently be turned to waste. He started noticing a few problematic things with this batch of cards, such as information that doesn’t match with a specific business intent, or outdated contact details. As a solution, some suggested that he use stickers to cover inactive numbers, or even scratching things out entirely and ordering a new batch.