Thursday, August 13, 2015

Digital Printing for Flyers, Posters: Consider First Design Elements

Posters, flyers, and brochures are common advertising materials that small businesses start with for their local promotions. In a competitive market, these are essential tools to get one’s business recognized within the neighborhood and nearby communities. Before even printing your own advertising materials, you need to decide on your own logo that stands for your company. The logos of major brands like Google, Microsoft, Nike, and McDonald’s have become iconic and instantly recognizable. In planning logo design, one of the first elements to consider is color. Color, along with the image itself, can be a powerful tool to create a logo that “sticks” in consumers’ minds.

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